Assistant Director of Marketing

Job description

Description Assistant Director of Marketing Pine Street School & Battery Park Montessori Reports to: Director of Admissions About the Role: Pine Street School and Battery Park Montessori are seeking a dynamic and detail-oriented Assistant Director of Marketing to support enrollment growth by bringing our schools’ stories to life across digital platforms. This role plays a key part in shaping how prospective families experience our brand from their very first interaction through the decision to enroll. Working closely with the Director of Admissions, this individual will manage day-to-day marketing execution across websites, social media, digital campaigns, and creative assets. The role is both strategic and hands-on, ensuring consistency, creativity, and a high level of care in every touchpoint with prospective families. Core Responsibilities: Website Management & Event Promotion: Social Media & Organic Content Strategy - Manage and regularly update school websites (Wix or similar platforms preferred), ensuring content is current, engaging, and aligned with brand standards - Create and publish event pages, including open houses, tours, and community events - Partner with admissions...