Campaign Manager - Demand Generation

Job description

Job Title: Campaign Manager, Demand Generation LOCATION: Hybrid in Boulder, Colorado (2 days per week in office – Tuesday & Thursday) Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered JOB TYPE: Full Time, Exempt OVERVIEW Spectra Logic is seeking an experienced campaign manager to lead demand generation strategy and play a key role in shaping go-to-market plans for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing data-driven campaign strategies aligned to business goals that drive lead generation and customer engagement for our products. This individual will translate business objectives into scalable campaign plans and optimize performance across the full buyer journey. WHAT YOU WILL BE DOING: - Develop and own integrated, multi-channel demand generation strategies aligned to business goals, target segments, and product priorities. - Partner with marketing leadership to define campaign objectives, audience targeting, and messaging frameworks. - Work closely with sales, product marketing, and digital...