Marketing & Events Coord

Job description

OVERVIEW: Responsible for developing the store annual marketing plan in conjunction with the General Manager and Marketing Manager. This annual plan may include advertising, email, direct mail, printing, promotions, customer events, MarineMax Get aways! ®, trade shows and analysis to determine relative success of these activites. KEY TASKS: - Assist with the local advertising and branding efforts. - Maintain strong vendor relationships with various marketing partners. - Keep current on best practices and emerging technologies and trends within the industry. - Drive social media communications for store. Maintain and update local store Facebook Page. Plan, develop and schedule content, create response-generating contests and campaigns, interact and engage with customers and respond to questions. - Plan and obtain approval for promotional events including customer Get aways! cruises, shows, and tours. Apply knowledge of destination sites, travel routes, MarineMax promotions and products, and customer desires. - Coordinate and execute Offsite Sales Events. - Arrange for transportation, accommodations, activity equipment and services personnel during customer events. - Provides custome...