Regional Director of Sales, Franchise

Job description

POSITION PURPOSE AND SUMMARY: The Regional Director of Sales, Franchise, is responsible for driving revenue growth for participating franchise owners who have elected enhanced sales support services. This role blends proactive business development with strategic field level sales execution to identify, qualify, and win new 7+ night business opportunities. The Regional Director of Sales, Franchise acts as a dedicated B2B partner to franchise owners & operators--building relationships, generating leads, following up on all revenue producing opportunities, and developing market specific strategies to increase share and occupancy. The position requires strong consultative selling skills, disciplined pipeline management, and the ability to collaborate effectively with franchise owners, operations teams, and centralized ESA sales resources. The Regional Director of Sales, Franchise provides visibility, alignment, and a measurable revenue impact across their assigned franchise portfolio. MAJOR / KEY JOB DUTIES: Business Development & Lead Qualification: - Identifies and qualifies 7+ night opportunities from high‑value targets using all available tools and internal lead sources. - Assess b...