Social Media Manager

Job description

WHY WE'RE LOOKING FOR YOU You’re a strategic, creative force who lives and breathes digital culture. As our Social Media Manager, you'll shape how Retool shows up online—translating what we build into content that resonates with our audience of engineers and business builders. This role goes beyond publishing content. You'll help establish Retool's voice in the enterprise AI app development era, build a community of advocates, and drive meaningful engagement on the platforms that matter most to our audience. You'll also play a key role in evolving our brand voice—ensuring consistency while helping us stand out as a differentiated and trusted choice in a crowded AI tools landscape. WHAT YOU'LL DO: - Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels - Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand - Create and manage content that highlights our product, customer use cases, and Retool's positioning - Partne...