Performance Marketing Lead

Job description

📋 Context 200 local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450 . Getting there isn't just a sales challenge. It's an acquisition challenge . Today, 99% of our pipeline comes from outbound . It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch , sharpen our outbound performance , and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads. Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO , and work closely with the BDR Manager, Sales, RevOps, and Brand & Content . The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade. Your mission: build the acquisition engine and make it run. 🎬 What You'll Do: 1. Build the Inbound Engine from Scratch Turn attention into qualified leads, at scale, from day one. Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads , and other channels: test fast, kill what doesn't work, scale what does Set up lead capture mechanics : landing pages, form...