Senior Marketing Executive - Games

Job description

Senior Marketing Executive - Games Senior Brand Executive: To turn up the volume on Paddy Power’s cheeky tone and let it rip across Gaming. Our brand fame thrives on world-class marketing, sharp comms and planning that makes chaos look effortless. Sure, it might look like a smash and grab when the deal is done, but there's loads of graphs, bar charts, deadlines and grown-up conversations required to make it look accidental (if the boss asks). A Paddy Power Senior Brand Executive will be responsible for planning and delivering Paddy's devilish sense of humour across all touchpoints within the business on a daily basis. You will drive activity that grabs attention and focusing the minds of our ‘creatives' so that the final product is bang on brand. Your role will concentrate on all Gaming across the UK & Ireland. What you'll do: Co-ordinate and deliver the weekly campaigns plan for all Gaming with flawless execution. We're nothing if not perfectionists. Land truly TTL communication plans in key marketing channels (that's TV, print, digital and radio) Execute press plans; you'll oversee the creation of all UK and IRL national press adverts and manage relationships with our internal St...