Marketing Manager, Performance & Insights - TikTok Operations

Job description

About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences. About the Role: We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives. Key Responsibilities: Performance Marketing Strategy - Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement. - Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders t...