Channel Marketing Specialist I

Job description

This role will assist with the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop sales tools, category marketing plans, marketing content & category analysis to identify trends, and recommendations to drive sales performance. This role is the key liaison and “quarterback” across the sales team and internal functions that ensures a cohesive customer & consumer facing plan. JOB DUTIES: Business & Marketing Planning - Work within defined strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and assist in building a comprehensive and creative plan of attack. - Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations. - Build knowledge of the competitive marketplace and industry to recommend pricing & promotional approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance. -...