Marketing Strategy Lead-Vice President-Aquisition Marketing

Job description

The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers. As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will serve as the business owner of Consumer Banking account opening performance—owning end-to-end visibility into results, trends, and drivers, and influencing cross-functional teams to improve outcomes. You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels, offers, segmentation, targeting, creative, and operating cadence to deliver ambitious Consumer Banking growth targets. Job Responsibilities: Own Account Opening Performance Leadership: - Own a holistic view of Consumer Banking account opening performance, including tracking, analysis, and narrative on trends, drivers, and key risks/opportunities. - Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders. - Partner with teams responsible for account growth (e.g., Acquisition, Shopping, Risk and related stakeholders) to...