Sr. Director, Product & Integrated Marketing

Job description

Job Summary The Senior Director of Product Marketing & Integrated Marketing owns KEEN’s global marketing strategy and integrated marketing plans, leading the development of clear, consumer-driven positioning and translating it into cohesive, executable global go-to-market programs. This role leads two critical functions: Together, these teams ensure that KEEN delivers consistent, focused, and high-impact marketing across all regions and channels. This leader also provides direction and governance of regional marketing plans, ensuring global strategies are adopted with discipline while enabling localized execution. Sitting at the center of the marketing organization, this role connects Strategy, Creative, Comms, Product, Merchandising, and Regional Marketing to deliver a unified, effective GTM engine. This position is critical to deliver consistent execution, focused product storytelling, and proactive workflow - by establishing clear strategy, aligned global plans, and strong operational rigor. - Product Marketing – responsible for defining the what & why (consumer insights, seasonal positioning, product storytelling, and strategic priorities) - Integrated Marketing – responsible f...