Content Architect

Job description

Agency: Havas Job Description: The primary job function of the Content Strategist with Prose on Pixels is to provide strategic direction and leadership for the development and production of high-performance assets that are activated for clients’ marketing campaigns. Such clients vary across their profiles (indirect and direct clients, global and local, Havas partner agencies…) and the outcomes they want to achieve. The Content Architect will partner with global / key local clients, Havas agencies, and Production leadership to deliver impact and fulfil the Audience First Production vision. The Content Strategist will have a clear understanding of the strategic focus of our own Audience First Production business and understand the need for developing profitable business from existing and new clients. In order to do this the Content Architect must develop an understanding about each client’s business, the audiences we need to reach, and about the range of Create, Scale and Personalize Production services we have available (or can develop) to support the achievement of their objectives. The Content Strategist will deliver impact with three key Strategic contributions: Successful fulfil...