Lead, Content Partnerships

Job description

About WHOOP At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant social presence is critical to driving engagement, retention, and long-term growth. About the Role: WHOOP is hiring a Lead, Content Partnerships to be the connective tissue between our talent ecosystem and content engine. This role owns the execution of partner and ambassador programming — from creative briefing through performance reporting — while driving cross-functional alignment across the teams that bring it to life. Responsibilities: Partner Content Strategy & Execution: Own content strategy and execution for talent and brand ambassador partnerships, ensuring activations ladder up to campaign priorities and WHOOP's broader brand goals. Draw on deep sport cultural fluency to inform how WHOOP activates partners, accounting for sport nuances and community differences to ensure activations feel earned, relevant, and distinctly WHO...