Staff Data Scientist, Marketing

Job description

About the Position 10x Genomics is seeking a Staff Data Scientist - Marketing to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution. You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights & Analytics team in Commercial Organization. What you will be doing: - Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes. - Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure. - Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend. - Build and maintain executive-...