Senior Manager Wholesale Marketing

Job description

Purpose & Overall Relevance for the Organization: As Senior Manager, WHS Marketing, you will drive the execution of account marketing and activation strategies across key wholesale partners. Reporting to the Director, WHS Marketing, you will focus on delivering best-in-class consumer experiences at the point of sale by aligning brand, retail, and digital marketing initiatives with key account objectives.This role requires strong cross-functional collaboration with Sales, Merchandising, Digital Activation, and Visual Merchandising teams to ensure seamless execution and measurable business impact. You will play a key role in optimizing marketing investments, securing premium brand presence in retail, and driving sell-through. Depending on the structure and needs of the team, this role may include people management responsibilities, such as coaching and developing team members, setting performance expectations, and fostering a high-performance culture. However, the primary focus remains on executing marketing strategies and ensuring operational excellence across wholesale accounts. Key Responsibilities: Strategy Execution & Account Management - Execute seasonal account marketing and a...