Radio Specialist - Radio Media Planner

Job description

At dentsu, we are looking for a Radio Specialist to join our team in Milan, with the team that manages media planning for Radio and Cinema. The ideal candidate is a curious, analytical and motivated professional, eager to grow within a dynamic environment and supported by a team of senior experts who will guide them in mastering this field. Job Description: Key Responsibilities Brief analysis: contribute to propose the best radio planning to respond to brief request (communication KPI / budget) Creation of radio rankings: Compile and update radio station rankings using audience listening data (Competitive Arena MCS) to support planning and competitive assessments. Analysis of radio investments: Monitor and evaluate advertising investments on radio (AQX) to measure campaign effectiveness and identify optimization opportunities. Schedule management: Organize and manage schedules to ensure the correct distribution and implementation of planned activities. Administrative plan management: Support the operational and administrative aspects of radio and cinema advertising plans using ADBOX and other report systems Requirements: Bachelor’s or Master’s degree in Marketing, Communications, E...