Ecommerce Growth Analyst

Job description

About the Job: We are seeking a talented Ecommerce & Digital Marketing Analyst to join our dynamic team. This role is central to our growth strategy, providing a 360-degree view of the customer journey—from initial ad impression to final checkout and long-term loyalty. You will optimize our digital footprint by blending paid media analytics with deep-dive ecommerce insights and site behavior analysis. Additionally, this role will play a critical part in advancing our CRM and loyalty strategy by delivering actionable insights on retention, customer lifetime value (LTV), and incremental revenue performance. A day in the life, what you’ll be doing: Paid Media & Attribution - Performance Deep-Dives: Conduct in-depth analysis of paid media campaigns (Social, Search, Video, Affiliate) to evaluate effectiveness and identify trends. - Develop and maintain a structured testing roadmap to continuously improve campaign performance. - Advanced Attribution: Maintain and evolve attribution models to accurately credit marketing touchpoints and optimize cross-channel spend. - Vendor & Platform Management: Be the primary point-of-contact for vendors related to analysis and measurement and owner of...