Senior Manager, Mobile App Growth

Job description

JOB SUMMARY: The Marriott Mobile App Team is seeking an experienced app growth specialist to drive data-driven optimization strategies and analytical insights. Reporting to the Senior Director of Mobile Product as part of the overall Digital team, the Senior Manager, Mobile App Growth combines strong analytical abilities with a growth mindset to improve key performance metrics across the user acquisition and engagement funnel in support of advancing the Company’s goal of becoming the world’s favorite travel company. In this position, you'll need to demonstrate a unique blend of strategic thinking and tactical execution. You'll be tasked with planning and supporting Marriott campaigns to drive user growth. Additionally, you'll partner with cross-functional teams to build distinct strategies to help with customer activation efforts, driving significant impact on monthly active user growth. This dual approach will require you to balance initiatives that attract new users with those that activate existing ones. Your responsibilities will extend to collaborating with app marketing partners, supporting owned and paid marketing campaigns, and identifying opportunities to expand the app’s...