Marketing Manager

Job description

Reports to: Vice President of Marketing Position Summary: The Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This role works cross-functionally across the organization to achieve efficient, cost-effective objectives that drive sales, profit, growth, and alignment across our dealer and vendor network. Supervisory Responsibilities: The position supervises others and requires accountability for direct reports. Education/Experience/Qualifications: - Assist with planning, developing, and executing all Lane Automotive initiatives. - Develop and maintain a twelve-month calendar of all Marketing initiatives, including advertising, co-op, and social media for all Lane Automotive brands. - Participate in developing and maintaining Marketing and Sales goals. - Secure and maintain relationships within the organization and with our industry partners. - Serve as the point of contact for all vendors and partners involved in marketing campaigns, including customers, suppliers, and media partners. - Review industry trade publications and news outlets for comp...