Senior Category Manager, Off Trade

Job description

YOUR OPPORTUNITY: Support the business on our quest to produce key actionable insights that power Bacardi’s growth. Earn a place as a trusted advisor to Off Trade retailers by partnering with them to understand their business objectives and help define where and how Bacardi can play a role in achieving them. Support on key research projects to understand our categories, our shoppers, and consumers more effectively. ABOUT YOU: You’ll have the ability to get stuck into the detail of the data while also stepping back to see the big picture and unlock future growth. Tenacious, driven, and confident with a creative flair whilst working collaboratively to get the job done Able to multi skill effectively and be at ease leading projects in this highly cross-functional role Passionate for our Brands, the Off Trade and the Consumer & shopper. RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE: Category Strategy & Insights: Be the expert voice on market, category, and shopper trends across Spirits, Vermouth, and RTDs. Develop and implement category strategies aligned with business objectives and customer needs to grow the category Analyse syndicated data (Nielsen, IRI, K...