Senior Manager Product Marketing - MLS

Job description

Purpose & Overall Relevance for the Organization: As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives. You drive consumer-centric decision-making and oversee the creation of compelling product assortments. Through strong collaboration and leadership, you guide cross-functional teams, manage complex timelines, and ensure strategic consistency across markets. Your role influences category growth and elevates brand presence through insight-driven execution. Key Responsibilities: Maintain a strong understanding of the BU vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands Align seasonal product portfolio plans and its tactics with strategic direction and category priorities to achieve business goals, and maximize consumer impact Translate market and consumer insights into actionable growth opportunities within the business unit Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets...