Head of Product Marketing

Job description

We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert. What You'll Do: - Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools. - Partner with Product and Engineering to launch new features, own the GTM process, and support adoption. - Develop competitive insights and articulate differentiated value across customer segments. - Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging. - Conduct and synthesize customer and market research to inform positioning and roadmap. - Support the Sales and Success teams with enablement tools and product training. - Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education. - Work cross-functionally to ensure our brand voice and positioning are consistent across all channels. Requirements: - 5-7 years of product marketing experience in Saa...