Product Marketing Manager (all genders)

Job description

Are you passionate about shaping how clients experience banking products? Join us to lead product marketing for cutting-edge solutions, collaborating with talented teams to deliver impactful messaging and campaigns. In this role, you’ll influence product development, drive go-to-market strategies, and ensure our offerings resonate with clients. You’ll be at the heart of innovation, working with experts across the business to champion product marketing’s role in our success. Bring your expertise and help us create meaningful client journeys. Job Responsibilities: - Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging. - Develop and maintain product messaging frameworks, collaborating with copywriters for cohesive client communications. - Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights. - Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services. - Collaborate with campaign teams from brief to creative review, ensuring campaigns are compelling and on strategy. - Conduct competitive research and clien...