Tribe Lead Growth Digital Sales

Job description

At ING Italy, we offer a dynamic, inclusive, and entrepreneurial environment supported by technology, data, global scale, and a strong Orange Code culture. As Growth & Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy for business clients, driving acquisition, activation, engagement, and community building across all digital touchpoints. You will build and scale a holistic growth engine that integrates advanced analytics, multi‑channel digital sales, content‑driven engagement, and strategic partnerships to grow ING’s Business Banking customer base sustainably. Competencies: - Lead the Customer Insights & Analytics strategy for the Business Banking segment. - Build and orchestrate a robust data framework enabling granular visibility on funnel performance, customer behavior, product adoption, and churn dynamics. - Embed analysts within squads to enhance data fluency, experimentation, and decision making. - Own the customer 360° data assets for Business Banking, ensuring data reliability, segmentation accuracy, and actionable insight generation. - Own the end to end acquisition and activation journey across all digital channels (web, mobil...