Senior Digital Marketing Specialist (User Marketing & Product Adoption)

Job description

Overview At Wolters Kluwer Health, we help healthcare professionals around the world make better decisions when it matters most. Products like UpToDate and Medi‑Span deliver trusted clinical and drug insights at the point of care—shaping safer, more effective patient outcomes globally. Our teams are driven by curiosity, purpose, and the opportunity to make a meaningful impact on healthcare through innovation, including AI‑powered clinical decision support. The Senior Digital Marketing Specialist plays a critical role in building and scaling a best‑in‑class post‑sale, user‑centric lifecycle marketing capability across our portfolio. This role focuses on driving faster time‑to‑value, feature adoption, and sustained product usage—especially for AI‑enabled capabilities and mobile app workflows—within a recurring SaaS business model. This role is responsible for designing, activating, and optimizing data‑driven, multi‑channel lifecycle programs that engage end users, buyers, and administrators across every stage of the post‑purchase journey. Programs are designed to improve onboarding, activation, feature adoption, engagement, retention, and renewal readiness in a B2B2C environment wher...