Commercial Business Analyst (WEB & Marketing)

Job description

Job Description As the Commercial Business Analyst at H&M, you analyse customer, web, and sales data from multiple sources to generate insights that strengthen commercial performance and improve the overall customer and online experience. You combine consumer and market research with full‑funnel web analytics, A/B testing, segmentation, and campaign evaluation to uncover behavioural patterns, identify opportunities, and guide strategic decisions. WHAT YOU'LL DO: Insights and analytics: - Conduct consumer and market research to uncover behavioral patterns, brand perceptions, and emerging trends that influence commercial performance. - Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team - Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales - Provide insights on campaign effectiveness, including conversion attribution and return on ad spend - Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing - Analyze customer feedback across touchpoints to identify opportunities to enhance customer experience and measure th...