Programmatic Media Specialist

Job description

About BYD BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in-house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio. About the Role: The Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK’s programmatic display, video, and connected TV activity. Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity. Key Responsibilities: Programmatic Planning & Activation: Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV. Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms. Translate brand and performance objectives into clear programmatic strategies. Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity. Optimisati...