Analytics Tagging Manager (Google Tag Manager)

Job description

Summary: ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT’s digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4). The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business. Duties and Responsibilities: - Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications. - Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking. - Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and s...