Paid Social Manager - Meta Platforms

Job description

Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match! Your territory: As part of our Performance Marketing team, you will: Take ownership of paid social campaigns across multiple markets, with a strong focus on execution within Meta Ads Manager Set up, manage, and continuously refine Meta campaigns, including audience targeting, budget allocation, and performance optimization Partner with marketing and design colleagues to create compelling ad creatives that follow brand guidelines and platform best practices Implement and evaluate A/B tests to identify winning creatives, audiences, and campaign structures Analyze campaign performance and turn insights into practical improvements that help scale results Test emerging platforms and advertising opportunities to support future growth initiatives Bring in your fresh ideas to make Tractive better– you’ll never hear the phrase “...because that’s how we’ve always done things” Continuously grow p...