JobMesh

Category Marketing Lead

MECCA Brands · AU

At MECCA, our marketing team brings brands to life through innovative, customer-first storytelling. As a Category Marketing Lead, you’ll play a key role in s...

Job description

At MECCA, our marketing team brings brands to life through innovative, customer-first storytelling. As a Category Marketing Lead, you’ll play a key role in shaping and delivering impactful omni-channel campaigns that connect our customers to the world’s best beauty brands. The Role You Could Play: Reporting into the Marketing team, you will lead the end-to-end execution of category and brand marketing initiatives, ensuring all activity aligns with MECCA’s broader strategy and Brand DNA. You will: Lead the planning and execution of omni-channel brand partner campaigns across MECCA’s portfolio Develop and implement annual marketing plans for strategic brands, in partnership with internal stakeholders and brand partners Partner with Brands & Buying to align marketing activity with category priorities and growth opportunities Act as the key contact for brands, managing briefs, campaign development, and cross-functional delivery Deliver post-campaign insights and continuously optimise performance and future planning What You Will Bring: You are a collaborative and commercially minded marketer who thrives in a fast-paced, dynamic environment. Ideally, you will bring: 4+ years’ experience...