Marketing Lead of North America Consumer Market - PICO

Job description

About the team PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare. Responsibilities：: The base salary range for this position in the selected city is $189800 - $487200 annually. - Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies. - Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities. - Deeply understand the target customer base, conduct regular market analysis and competitor research. - Closely collaborate with the sales team to drive the achievement of sales targets. - Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities. - Manage budgets to ensure that marketing activities are efficient...