Senior Marketing Specialist, CP & ESG Corporate Tax

Job description

. Demand and Conversion Marketing Pro: Summary: In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services. You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process. You will: develop and execute innovative marketing programs and events that drive demand and partner commitment; spearhead outbound activities that expand market share; architect an effective, end-to-end content strategy; serve as a best-practice advisor and change agent; and establish, measure and interpret KPIs. The impact you will own: Market and customer understanding: Using available first- and third-party data, deepen understanding of competitive marketing motions, alongside scaling effective marketing tactics, innovations and creative. Translate insights into action. Customer acquisition: Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy;...