Head of Trade Marketing & Category Management – Off Premise

Job description

Company Description This is no ordinary Trade Marketing & Category Management role. This is where strategy turns into impact. As Head of Trade Marketing & Category Management in Off Premise, you’ll fuel the brand in-store, turning insights and plans into activations that deliver real results — always staying true to the brand’s personality and values. Your mission: look & act like #1 in-store, turn insights into action, and deliver trade marketing results that hit targets. Lead your team to activate campaigns, optimize POS, grow the Energy Drink category, and convert shopper engagement into performance. If energy, creativity, and results drive you — and seeing your team succeed excites you — this is your arena. - You will shape the sales strategy and bring it to life through Key Account and Field Sales teams. From eye-catching POS and category growth projects to trial-driving campaigns and precise sales analysis, you’ll ensure the brand doesn’t just appear on shelves — it owns them. - You will lead a diverse, high-performing team of specialists, ranging from POS creation and cooler tracking to category management and data science, united by a shared mission to drive the brand forwa...