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Associate Director, Video Partnerships

Mediabrands · New York City, New York, US

Position Summary The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and manage...

Job description

Position Summary The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video space and available media research and systems, ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director is an expert on client’s business, and within the agency. Responsibilities: - Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s - Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business - Accountable for video plan output timeliness, accuracy, and overall excellence - Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development - Develop processes and manage team to ensure superior stewardship, optimization, delivery and (cross-platform) post-analy...