Field Marketing Specialist

Job description

Essential Functions: Oversees and supports strategic decisions from the National and local level. Ensures the sales plan and signage are executed at site level, aligning with site level needs. Assists our organization with scaling to common sign types. Assists National and local levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assets in stores and on forecourts. Local Media relations (reactive). Planning and implementing local public relations campaigns (grand openings, post renovation campaigns) Executes localized Social Media marketing campaigns. Assists in managing the business unit marketing / advertising budget. Conducting, summarizing, and presenting local market research. Management of internal communications content. Providing content for external digital channels when needed locally (web site, social media channels) Social investment program management. Participation in communications network / weekly communications reporting. Media Monitoring. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in...