Growth Marketing Manager

Job description

Location: San Francisco, CA (in-person 1-3 days/week) Salary: $120,000-$160,000 About the Role: You’re a marketer who builds, not just optimizes. You develop the strategy, write the copy, run the experiment, read the data, and iterate as you learn more. You're looking for a role where you get to build the growth engine from scratch, not inherit someone else’s. Textio just launched Lavalier out of beta, the AI co-pilot for interviewing, and we’re shifting into product-led growth. As our Growth Marketing Manager, you’ll partner with the VP of Marketing to own our growth strategy and the execution that gets the right people to Lavalier, drives signups, and converts them into customers. Then you’ll build the systems that make it repeatable. We need someone who can own acquisition end-to-end: the strategy, the storytelling, the creative, the experiments, and the measurement. Growth at this stage requires equal parts strategy and execution. What You’ll Do: - Define the growth motion from scratch. Identify what channels, experiments, and metrics actually matter for Lavalier right now. - Own storytelling across every acquisition channel. Email, paid social, organic social, SEO/AEO, and spo...