Marketing Manager - App Marketing (all genders)
ABOUT YOU SE & Co. KG · Hamburg, DE
Company Description ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion...
Job description
Company Description ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective. Job Description: - Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution - Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions - Manage budgets, forecast performance, and scale campaigns to maximize results - Run analyses, A/B tests, and experiments to drive continuous optimization - Track industry trends and identify growth opportunities with strategic initiativ...