Email Marketing Manager (Contract)

Job description

Some of what you will do: Reporting to the Director of Media and Marketing Operations, the email marketing manager will be a expert regarding best practices with email campaigns. This role will be responsible for the execution of email marketing strategies including Mass emails and personalized automated emails to both B2B and B2C audiences. This role will be responsible for driving customer engagement, sales, and generating awareness of the brand and products. As a cross functional partner and leader, this role will be responsible for leading a team of email marketing professionals to develop, execute and analyze email marketing campaigns, encouraging agility and creativity with email. Specifically, you will: Management of the entire email marketing function: own all calendar planning, oversee briefing and creative development, monitor results and reporting, establish testing criteria, and strategic advancement of the program. Create roadmap for significant email program changes and innovations that will drive growth. Collaborate with marketing team to align email calendars with larger corporate initiatives including strategic priorities, promotions, and seasonal campaigns. Identi...