Marketing Manager

Job description

Assists Director of Marketing with developing monthly, quarterly and annual property level strategic plans and oversees various components of the following marketing functions: Promotions, Special Events, and Advertising. Works closely with Casino Marketing to create exceptional experiences for our target customers within our financial guidelines. Works closely with Director of Marketing in the development, execution and analysis of effective marketing programs targeted to existing and new customers, including all customers of the Horseshoe, Harrah’s and Caesars brands. Responsible for increasing revenue on a year-over-year basis while maintaining the appropriate cost structures. Responsible for Lounge Marketing Operations. Establishes, maintains and controls department budgets for Promotions & Events and Advertising. Manages all marketing programs and activities to ensure accuracy and integrity of all direct mail offers, offer redemptions, customer lists and customer records. Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met. Develops, manages and has accountability for the annual promotions an...