E-Commerce Lead - Sales Market Denmark & Norway

Job description

Job Description As the E-Commerce Lead at H&M, you contribute to digital commercial performance by planning and executing daily product exposure on .com and app, ensuring the offer is relevant, visible, and aligned with commercial priorities. You work Closely with stakeholders to align actions and continuously improve the end-to-end digital shopping journey across customers groups. WHAT YOU'LL DO: Product exposure analysis and execution: - Publish content on .com and app according to QCP and in alignment with Marketing calendar - Manage day‑to‑day execution of product exposure and optimize ranking, including deals and discount activities, according to QCP and ad‑hoc adjustments to secure optimal performance - Use data‑driven insights to optimize navigation, exposure tactics, deals, and ranking for continuous commercial improvement - Optimize internal search (e.g. add synonyms) Collaboration: - Commercial Managers manage commercial plan per customer group and will give input on campaigns, activations and product strategies (including ranking) - Experience Leads manage overall site plan and will give input on actions to ensure a seamless end‑to‑end digital shopping journey across cus...