Nuuly Analyst

Job description

Role Summary Nuuly is looking for an experienced and analytically independent Analyst to join our Growth Analytics practice. Nuuly's growth team is excellent at media buying and campaign execution — this role is about deepening the analytical partnership with someone who can operate with autonomy, bring a point of view, and help the team ask smarter questions. You will own funnel and campaign performance analysis, lead monthly performance deep-dives, and help build out measurement for brand investments — including emerging approaches like Marketing Mix Modeling. If you are excited about connecting media spend to business outcomes, designing tests, and helping a fast-moving team make better decisions with data, this role is for you. Role Responsibilities: - Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports - Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders - Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inpu...