Senior Manager, Consumer Market Insights

Job description

Job Description Summary: The senior manager of the Consumer Market Insights team will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and sales analysis. Job Description: We are seeking a dynamic and experienced individual to join our Strategy Division as a Senior Manager/Director of the Consumer Market Insights team. The successful candidate will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and category sales analysis. RESPONSIBILITIES: QUALIFICATIONS: - Market Research : Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (Cosmetics, Hair, etc.). This includes analyzing sales data, conducting surveys, and monitoring social media channels to identify emerging trends and consumer sentiments. - Consumer Behavior Analysis : Identify key factors driving purchasing decisions by studying consumer behavior. This may include factors such as price sensitivity, brand loyalty, ingredient preferences, and the influence of influencers and celebriti...