Director, Retail Marketing Activation

Job description

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Director, Retail Marketing Activation: Location: Stamford, CT: Job Type: FT | Exempt: About the Role: The Director of Retail Marketing Activation is responsible for leading the strategy, development, and execution of Curaleaf’s regional and field-based marketing activations across the route-to-market. This role owns the activation vision from planning through execution, ensuring national brand initiatives are translated into impactful, compliant, and locally resonant programs. As a senior leader, this role oversees regional activation teams, sets executional standards, mana...