Urban Outfitters Ecommerce Lead

Job description

Role Summary Urban Outfitters is seeking a highly technical and strategic Ecommerce Lead to architect and oversee the digital content ecosystem for UrbanOutfitters.com. This individual serves as the primary subject matter expert for our CMS (Contentful) and is responsible for the seamless integration of content, commerce, and personalization. You will not only manage daily publishing but will optimize the workflows that allow our global brand to scale. Role Responsibilities: - CMS Architecture & Governance: Act as the lead administrator for Contentful , defining content models, managing spaces, and ensuring the technical health of our content infrastructure. - Personalization & Optimization: Partner with optimization team on execution of site personalization and A/B testing, ensuring segments and experiences are deployed accurately and on schedule. - Commerce Integration: Manage Recommendation Tray placements and product-to-content linking to ensure a frictionless "path to purchase" across all digital touchpoints. - Workflow Optimization: Evaluate and improve the end-to-end content lifecycle—from creative handoff to international publishing—executing up to 150+ assets per week with...