Retention Marketing Specialist (Email, SMS, Loyalty Program)

Job description

Printfresh is searching for a hands-on, deeply motivated Retention Marketing Specialist to own and evolve our email, SMS, and loyalty channels. The ideal candidate is a builder at heart — someone who loves rolling up their sleeves, brings data-backed instincts to their work, and takes real pride in the performance of every send. You'll be the voice behind how we stay in meaningful contact with our community and an instrumental part of our team during an exciting period of growth. This is a full-time position with a hybrid schedule- you must be able to work in our Philadelphia office on Tues/Wed/Thurs. Responsibilities: - Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos. - Work collaboratively with the marketing and ecom teams to ensure all email marketing aligns with our content calendar and reflects our brand voice and vision. - Plan, write, brief in, test, and deploy all email and SMS campaigns — this role requires end-to-end ownership. - Update and optimize all automated email and SMS flows on a seasonal basis. - Manage, update, and optimize email and SMS on-site captures. - Own A/B testing, segmen...