Senior Yield Data Analyst

Job description

Senior Yield Analyst Location: New York City, Hybrid: Most yield roles are just babysitting clunky dashboards and running basic reports. This isn’t one of them. Hearst is seeking a hybrid data analyst and ad-tech expert to act as a force multiplier for our programmatic strategy. You’ll bypass rigid dashboards to dive into partner and log-level data, surfacing high-value insights across a footprint reaching hundreds of millions of users. Partnering with our engineering and BI teams, you will sit at the bleeding edge of addressability, dynamic optimization, and audience generation. If you want the autonomy to build robust data products and the runway to make a massive impact on a digital media giant, we want to hear from you. What You’ll Actually Do: Drive Strategic Yield: Proactively hunt down issues, bidder discrepancies, and pricing inefficiencies by diving into raw, partner-level data. Eliminate Technical Debt: Build optimized, clean internal data products and reproducible workflows rather than brittle, ad-hoc scripts. What You Bring to the Table Experience: 5+ years in a senior analyst, BI, or yield role within an advertising environment. Autonomous Execution: You don’t wait for...