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Marketing Research Intern (m/f/d)

Bertelsmann · Neuilly-Sur-Seine, Île-De-France, FR

Your Responsibilities - As part of the Marketing team, and more specifically the Insight division, you will play an active role in setting up, monitoring, an...

Job description

. Your Responsibilities: - As part of the Marketing team, and more specifically the Insight division, you will play an active role in setting up, monitoring, and analyzing marketing studies designed to measure the effectiveness of our clients' advertising campaigns. - You will work with the Insight Manager on various types of quantitative studies (post-tests, brand lift, ad hoc studies), conducted internally or with partner institutes. - This internship will give you hands-on experience of marketing research in a stimulating, international and collaborative environment. - Participate in the preparation and implementation of studies (briefs, questionnaires, exchanges with service providers). - Monitor the smooth running of fieldwork and the quality of the data collected. - Contribute to the validation, receipt and formatting of results. - Participate in the analysis and interpretation of research results in collaboration with the manager. - Participate in the preparation and formatting of our annual proprietary study, “The New Life of the Living Room.” - Support the team in the production of summaries, best cases, communication materials, and presentations. Your Profile: - Master's...