Senior Analyst, Yield

Job description

Be Part of What’s Next Help shape how premium media inventory is valued, packaged, and delivered in a fast-evolving advertising landscape. This role sits at the intersection of data, strategy, and storytelling—turning insights into revenue-driving decisions. About Hearst Magazines (Why Us?): Hearst Magazines is one of the world’s largest publishers of premium content, with a portfolio of more than 30 iconic brands, including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR, Men’s Health, Popular Mechanics, and Oprah Daily. We reach audiences across digital, print, video, and social platforms, delivering trusted, high-quality storytelling that informs, entertains, and inspires. Key Responsibilities (What You Are Doing) - Analyze inventory utilization and monetization trends across the Hearst portfolio to surface actionable insights - Build and maintain reporting frameworks that support pricing, yield optimization, and revenue strategy - Partner with Sales and Client Success teams to inform media planning, packaging, and pre-sale decision-making - Monitor campaign delivery and ad product performance, proactively identifying risks and optimization opportunities - Diagnose performance issu...