Marketing Campaign Manager

Job description

The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, operations, product and client success teams to drive revenue and achieve our goals. What you'll be doing: - Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business. - Organize and lead execution of an outbound marketing plan that drives performance .and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list. - Lead ABM execution to ensure coverage across target accounts, aligning with sales. - Collaborate with content and design to develop engaging content relevant to the target audience. - Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities. - Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion. - Represent Opus 2 with industry agencies, associations and s...