Lifecycle Marketing Manager

Job description

Company Name: IG US Holdings, Inc. Role: Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging. You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs. What You’ll Do: Strategy & Execution - Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value - Own acquisition, activation, engagement, retention, and win-back targets across the customer journey - Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging - Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage - Manage marketing automation platforms and ensure seamless integration with our tech stack Optimization & Analytics: - Manage a rigorous CRO and experimen...